Social media is all-pervasive. It’s all about the platform these days, and most agents and publishers will expect you to have one. But sailing the social media seas isn’t always a smooth ride. For starters, there are just so many options. Which ones matter? And what’s the etiquette?
My good friend Bridgette Lacy, an ever-savvy writer/publicist based in Raleigh, N.C., was kind enough to pass on these tips from an NPR piece by Guy Kawasaki. Bridgette recently used them in a class she taught called From Books to Buzz: How to Promote Your Work.
According to his bio, Kawasaki has 3,821,000 million Google+ followers, 286,000 Facebook subscribers, and 1,240,000 Twitter followers. He’s also the co-author of APE: Author, Publisher, Entrepreneur-How to Publish a Book, which explains self-publishing, and he’s written eleven other books, including the New York Times and Wall Street Journal bestseller Enchantment.
Please share the ways you promote your work? It’s an icy day in New England, so send a little warmth our way!
– Karen
Write Despite 
I’ve been trying to build a platform for a while now and have read lots of articles about it. This is one of the best I’ve seen. Thanks for sharing it!
It’s post or perish, for better or worse. Thanks.
I’m working on a website now. Perfect timing, thanks.